INTERNATIONAL BUSINESS DEVELOPMENT
Creating business value through opportunities and connections.
We identify commercial opportunities, connect the right parties and help turn potential into business.
THE IDEA
The right opportunity often exists before the right parties know each other.
Businesses are constantly looking for customers, suppliers, partners, expertise, capacity and market access.
At the same time, other companies may already have exactly what they need.
The opportunity exists. The connection does not.
Lancer BD identifies where commercial value can be created and brings together the parties that can make it happen.
What We Do
Business development built around opportunities.
We focus on where commercial value can be created, rather than limiting ourselves to predefined services or sectors.
01
Find
Find commercial potential.
Identify unmet needs, opportunities and combinations of companies, capabilities or markets where value could be created.
02
Connect
Bring the right parties together.
Identify relevant counterparties and create introductions where there is a genuine reason to do business.
03
Develop
Help opportunities move forward.
Where appropriate, we remain involved as an introduction develops into a commercial relationship, partnership or transaction.
How We Work
From opportunity to connection.
Every opportunity is different, but the principle is consistent: understand where value can be created and connect the parties needed to make it happen.
Understand the opportunity.
Clarify the opportunity, the value at stake and what success could look like.
Identify the right parties.
Determine which companies, people or counterparties could make it work.
Create the connection.
Approach relevant parties and create meaningful introductions.
Develop the opportunity.
Where appropriate, help move the opportunity toward a commercial outcome.
Opportunities
Opportunities take many forms.
Lancer BD works across industries, markets and commercial situations whenever the right connection has the potential to create value.
New Customers
Identifying potential buyers, clients or commercial accounts and opening relevant conversations.
Strategic Partners
Connecting companies with complementary products, expertise, market access or capabilities.
Suppliers & Contractors
Bringing businesses looking for capacity, expertise or supply together with companies able to provide it.
Market Access
Identifying the right relationships to help businesses enter new industries, regions or commercial networks.
Recurring Partnerships
Creating connections that have the potential to develop into long-term commercial relationships and recurring business.
Unique Opportunities
Finding specific counterparties for unusual, complex or high-value commercial opportunities.
Have something different in mind?
If you see commercial potential that does not fit one of these categories, we should still discuss it.
How Opportunities Reach Us
An opportunity can start from either side.
Sometimes a company comes to us looking for a customer, supplier, partner or specific capability.
Sometimes a business has something valuable to offer and needs help finding the right counterpart.
And sometimes we identify a potential commercial match ourselves.
Where the opportunity starts matters less than whether the right connection can create value.
Commercial Structure
The opportunity defines the engagement.
No two opportunities are commercially identical.
A targeted introduction, an ongoing business development mandate and a complex international transaction each require a different approach.
Once we understand the scope and potential value, we agree on an appropriate commercial structure.
Where appropriate, our commercial structure is aligned with the value created.
Discretion
Some opportunities are better discussed privately.
Business development can involve strategic plans, commercial relationships, market expansion, sourcing requirements or transactions that companies may not want to make public.
We approach those conversations with discretion and, where appropriate, confidentiality from the outset.
You do not need to disclose every detail before speaking with us.
About Lancer BD
Built around opportunity.
Lancer BD was founded by Thomas Cools around a simple observation: valuable business opportunities often exist before the right parties know each other.
With commercial experience rooted in Europe and an international outlook, Lancer BD was created to identify those opportunities, connect the relevant parties and help turn potential into business.
The company operates independently and remains personally involved where judgement, relationships and trust matter.
International Positioning
European roots. International reach.
Lancer BD is based in Europe and works internationally.
Its strongest experience and network are in European markets, particularly Belgium and the Netherlands, while opportunities can extend wherever the right commercial connection exists.
Discuss an Opportunity
There may already be an opportunity worth exploring.
You may be looking for a customer, supplier, partner, contractor, market or specific capability.
Or you may have something valuable to offer and need help finding the right counterpart.
Tell us what you are looking for, what you can offer, or where you see commercial potential.